Negotiation Strategies with Korean Companies

Why it matters : Korea is a global leader in semiconductors, shipbuilding, automotive, IT, and biotechnology. Foreign corporations entering this market often face challenges in negotiating with Korean companies due to cultural differences, hierarchical decision-making, and the emphasis on long-term relationships.

Program Highlights

• Understanding Korean Negotiation Culture

  • Hierarchical and consensus-based decision-making

  • Importance of trust, harmony, and face-saving

  • Balance between rapid action and internal alignment

  
  

• Harvard Negotiation Principles in Practice

  • Interests over positions

  • BATNA preparation and risk management

  • Use of fair standards to build credibility

• Simulation and Feedback

  • Realistic case scenarios (Korean conglomerates, joint ventures, public sector projects)

  • Video-recorded sessions with expert analysis

  • Personalized strategies for immediate application

Distinguished Instructor

The program is led by Sungdae Lee — Distinguished Negotiation Expert and Corporate Advisor.

• Former executive at IBM and Oracle

• Advisor to major Korean conglomerates

• Former university faculty in negotiation studies

• Translator of Getting to Yes into Korean

Lee bridges the global corporate perspective with the Korean business mindset, offering foreign companies actionable strategies to achieve more effective and profitable outcomes in Korea.

Benefits

• Cultural Insight: Avoid costly misunderstandings

• Strategic Efficiency: Adapt to Korean decision-making processes

• Sustainable Partnerships: Build long-term trust and profitability

📌 Negotiation is not optional—it is the foundation of success in Korea.